# Google Ads

> Query Google Ads campaigns, metrics, and account performance with GAQL — Google's official MCP.

[Canonical HTML page](https://top-mcps.com/mcp/google-ads) · [server.json](https://top-mcps.com/mcp/google-ads.json) · [methodology](https://top-mcps.com/about/methodology)

## Install

### Claude Desktop — `claude_desktop_config.json`

Paste under mcpServers. Fully quit and reopen Claude after editing.

```json
{
  "mcpServers": {
    "google-ads": {
      "command": "pipx",
      "args": [
        "run",
        "--spec",
        "git+https://github.com/googleads/google-ads-mcp.git",
        "google-ads-mcp"
      ],
      "env": {
        "GOOGLE_PROJECT_ID": "${GOOGLE_PROJECT_ID}",
        "GOOGLE_ADS_DEVELOPER_TOKEN": "${GOOGLE_ADS_DEVELOPER_TOKEN}"
      }
    }
  }
}
```

### Claude Code — `CLI or .mcp.json`

Run from your repo. Commit .mcp.json to share with your team.

```shell
# export GOOGLE_PROJECT_ID=your_gcp_project
# export GOOGLE_ADS_DEVELOPER_TOKEN=your_22_char_token
claude mcp add google-ads -- pipx run --spec git+https://github.com/googleads/google-ads-mcp.git google-ads-mcp
```

### Cursor — `.cursor/mcp.json`

Global path: ~/.cursor/mcp.json. Reload window after editing.

```json
{
  "mcpServers": {
    "google-ads": {
      "command": "pipx",
      "args": [
        "run",
        "--spec",
        "git+https://github.com/googleads/google-ads-mcp.git",
        "google-ads-mcp"
      ],
      "env": {
        "GOOGLE_PROJECT_ID": "${GOOGLE_PROJECT_ID}",
        "GOOGLE_ADS_DEVELOPER_TOKEN": "${GOOGLE_ADS_DEVELOPER_TOKEN}"
      }
    }
  }
}
```

### VS Code — `.vscode/mcp.json`

VS Code uses the "servers" key (not "mcpServers").

```jsonc
{
  "servers": {
    "google-ads": {
      "command": "pipx",
      "args": [
        "run",
        "--spec",
        "git+https://github.com/googleads/google-ads-mcp.git",
        "google-ads-mcp"
      ],
      "env": {
        "GOOGLE_PROJECT_ID": "${GOOGLE_PROJECT_ID}",
        "GOOGLE_ADS_DEVELOPER_TOKEN": "${GOOGLE_ADS_DEVELOPER_TOKEN}"
      }
    }
  }
}
```

### Windsurf — `~/.codeium/windsurf/mcp_config.json`

Open via Cascade → hammer icon → Configure.

```json
{
  "mcpServers": {
    "google-ads": {
      "command": "pipx",
      "args": [
        "run",
        "--spec",
        "git+https://github.com/googleads/google-ads-mcp.git",
        "google-ads-mcp"
      ],
      "env": {
        "GOOGLE_PROJECT_ID": "${GOOGLE_PROJECT_ID}",
        "GOOGLE_ADS_DEVELOPER_TOKEN": "${GOOGLE_ADS_DEVELOPER_TOKEN}"
      }
    }
  }
}
```

### Cline — `cline_mcp_settings.json`

Open via the Cline sidebar → MCP Servers → Edit.

```json
{
  "mcpServers": {
    "google-ads": {
      "command": "pipx",
      "args": [
        "run",
        "--spec",
        "git+https://github.com/googleads/google-ads-mcp.git",
        "google-ads-mcp"
      ],
      "env": {
        "GOOGLE_PROJECT_ID": "${GOOGLE_PROJECT_ID}",
        "GOOGLE_ADS_DEVELOPER_TOKEN": "${GOOGLE_ADS_DEVELOPER_TOKEN}"
      }
    }
  }
}
```

### Continue — `~/.continue/config.json`

Continue uses modelContextProtocolServers with a transport block.

```json
{
  "experimental": {
    "modelContextProtocolServers": [
      {
        "transport": {
          "type": "stdio",
          "command": "pipx",
          "args": [
            "run",
            "--spec",
            "git+https://github.com/googleads/google-ads-mcp.git",
            "google-ads-mcp"
          ],
          "env": {
            "GOOGLE_PROJECT_ID": "${GOOGLE_PROJECT_ID}",
            "GOOGLE_ADS_DEVELOPER_TOKEN": "${GOOGLE_ADS_DEVELOPER_TOKEN}"
          }
        }
      }
    ]
  }
}
```

### Codex CLI — `~/.codex/config.toml`

Codex uses TOML. Each server is a [mcp_servers.<name>] subtable.

```shell
# ~/.codex/config.toml
[mcp_servers.google-ads]
command = "pipx"
args = [
  "run",
  "--spec",
  "git+https://github.com/googleads/google-ads-mcp.git",
  "google-ads-mcp",
]
env = { GOOGLE_PROJECT_ID = "${GOOGLE_PROJECT_ID}", GOOGLE_ADS_DEVELOPER_TOKEN = "${GOOGLE_ADS_DEVELOPER_TOKEN}" }
```

### Zed — `~/.config/zed/settings.json`

Zed calls them "context_servers". Settings live-reload on save.

```jsonc
{
  "context_servers": {
    "google-ads": {
      "command": {
        "path": "pipx",
        "args": [
          "run",
          "--spec",
          "git+https://github.com/googleads/google-ads-mcp.git",
          "google-ads-mcp"
        ]
      },
      "env": {
        "GOOGLE_PROJECT_ID": "${GOOGLE_PROJECT_ID}",
        "GOOGLE_ADS_DEVELOPER_TOKEN": "${GOOGLE_ADS_DEVELOPER_TOKEN}"
      }
    }
  }
}
```

### ChatGPT — `ChatGPT → Apps directory`

Google Ads doesn't ship a hosted HTTPS endpoint today. ChatGPT supports remote MCP servers only — to use this server in ChatGPT you'll need to deploy it to a public HTTPS URL first (e.g. via Cloudflare Workers or Vercel) or wait for an official remote build.

```none

```

## At a glance

- **Maintainer:** Google
- **Transport:** stdio
- **Auth model:** OAuth 2.1
- **Required secrets:** GOOGLE_PROJECT_ID, GOOGLE_ADS_DEVELOPER_TOKEN
- **Supported clients:** Claude, Cursor, VS Code, Any MCP-compatible client, Google Ads accounts
- **License:** Apache-2.0
- **Language:** Python
- **Latest version:** latest
- **Last verified:** 2026-07-16
- **Score:** 64/100 (rubric 2026-04 — see https://top-mcps.com/about/methodology)
- **Source:** https://github.com/googleads/google-ads-mcp

## Quick answer

**What it does.** Exposes the Google Ads API as MCP tools: list_accessible_customers, search (GAQL for metrics/budgets/status), and get_resource_metadata for field structures.

**Best for:**
- Google Ads performance reporting
- GAQL queries for metrics and budgets
- Account discovery (accessible customers)
- Read-only, safe-by-default ad analysis
- Grounded API-field metadata

**Not for:**
- Changing bids, budgets, or creatives (read-only today)
- Non-Google ad platforms
- Teams without a Google Ads developer token

## Description

Google's official Google Ads MCP (Apache-2.0, Python) lets an agent run GAQL queries against the Google Ads API: list accessible customers, pull campaign metrics and budgets, and inspect account performance. The current release is read-only — reporting and discovery, not bid or asset changes — which makes it a safe default for AI-driven ad analysis.

## Why it matters

Ad reporting is a natural agent task, and Google open-sourcing a first-party MCP means grounded GAQL queries against real account data instead of the model guessing at the API.

## Key features

- Official Google MCP (googleads/google-ads-mcp)
- GAQL search + account discovery tools
- Read-only current release
- OAuth 2.0 or service-account auth
- Apache-2.0, Python (pipx)

## FAQ

### Can it change campaigns?

Not in the current release — it is read-only, focused on account discovery and performance reporting. Bid, budget, and asset changes must go through the UI or API with human approval.

### What credentials do I need?

A Google Ads developer token, a Google Cloud project, and OAuth client credentials (or a service account via application default credentials).

### How do I run it?

Via pipx: `pipx run --spec git+https://github.com/googleads/google-ads-mcp.git google-ads-mcp`. It speaks stdio; Cloud Run deployment adds HTTP access.

## Changelog

- **2026-07-16** — Refreshed install snippets and fact sheet; verified for 2026.
- **2025-11-01** — Initial directory listing.