# Semrush

> Pull keyword, backlink, traffic, and competitor data into an AI agent — official Semrush MCP.

[Canonical HTML page](https://top-mcps.com/mcp/semrush-mcp) · [server.json](https://top-mcps.com/mcp/semrush-mcp.json) · [methodology](https://top-mcps.com/about/methodology)

## At a glance

- **Maintainer:** Semrush
- **Transport:** Streamable HTTP
- **Auth model:** OAuth 2.1
- **Required secrets:** None
- **Supported clients:** Claude, Cursor, ChatGPT, Perplexity, Any MCP-compatible client
- **Latest version:** latest
- **Last verified:** 2026-07-16
- **Score:** 57/100 (rubric 2026-04 — see https://top-mcps.com/about/methodology)
- **Homepage:** https://developer.semrush.com/api/introduction/semrush-mcp/

## Quick answer

**What it does.** Exposes Semrush data as MCP tools: keyword metrics, domain and traffic analytics, backlink data, and competitive intelligence, served from Semrush's hosted MCP endpoint.

**Best for:**
- Keyword research inside an agent
- Backlink and domain analytics
- Competitor traffic tracking
- Automated SEO reporting
- Live data via hosted OAuth

**Not for:**
- Ahrefs-standardized stacks
- Workflows without a Semrush subscription
- Self-hosted-only requirements

## Description

Semrush's official MCP (a hosted connector at mcp.semrush.com, launched 2025) puts live Semrush marketing data in an agent's hands: keyword research, domain analytics, backlinks, traffic, and competitive intelligence. Authenticate with your Semrush account over OAuth — no key to manage — and it is also listed as an official app in ChatGPT, Claude, and Perplexity.

## Why it matters

Semrush is one of the two dominant SEO data platforms. A first-party MCP lets an agent spot ranking drops, track competitors, and generate SEO reports against live data instead of stale exports.

## Key features

- Official hosted connector at mcp.semrush.com
- Keyword, backlink, traffic, competitive data
- OAuth with your Semrush account
- Listed as an official app in ChatGPT, Claude, Perplexity
- HTTP streamable transport

## FAQ

### How do I connect?

Use the hosted connector at mcp.semrush.com and sign in with your Semrush account over OAuth — no API key to paste.

### Is this the same as the Semrush ChatGPT app?

Same underlying official MCP, two entry points. This entry is the programmatic remote connector you add to Claude, Cursor, or any MCP client; the Semrush ChatGPT app is the one-click listing inside ChatGPT.

### Semrush or Ahrefs?

Both are top-tier SEO data platforms with official MCPs. Pick by which dataset your team already trusts and subscribes to; the MCP surfaces are comparable for keyword and backlink work.

### Does it need a paid plan?

Yes — MCP access draws on your Semrush subscription and API units, so a Semrush plan is required.

## Changelog

- **2026-07-16** — Refreshed install snippets and fact sheet; verified for 2026.
- **2025-09-10** — Initial directory listing.